DEFINING
THE
TOMMY
DNA
The Tommy DNA: Tommy Hilfiger represents ‘classic, American, cool’ with a modern prep sensibility, fuses east coast classic with a laidback west coast twist.
SETTING
THE
3
HALLMARKS
1.
COLOR
Color is vibrant, playful, and daring, blending bold hues that ignite energy, evoke emotion, and create a striking brand presence.
3.
FABRIC
TEXTURE
Fabric textures showcase a diverse range, combining premium cotton, indigo denim, cool linen, luxe corduroy, wool melange, and texture knit to create refined versatility and everyday elegance.
2.
PRINT
+
PATTERN
Print and pattern embody complexity and refinement, uniting intricate tattersalls, timeless Prince of Wales plaids, bold tartan checks, and imaginative conversational prints to inspire fresh, trend-forward narratives.
COLOR
PALETTES
Color palettes are curated into harmonious combinations, blending bold and muted tones to evoke distinct moods. Each capsule tells a unique story, from vibrant energy to subdued sophistication.
DESIGN
SHOWCASE:
VARSITY
TAILORING
Varsity tailoring takes cues from the iconic preppy aesthetics and collegiate charm of Ivy League dressing because of its enduring sophistication. The design result emphasizes menswear staples, showcasing bold colorways like navy, crimson, and hunter green, heritage patterns such as tattersalls and Prince of Wales plaids, and fabrics like brushed wool, twill, and textured cotton. This approach reimagines classic tailoring with sporty undertones, balancing structured silhouettes with relaxed elegance.
SKETCHES
Sketches are created digitally in diverse artistic styles, blending hand-drawn aesthetics with modern techniques. They highlight newness through innovative design elements, from dynamic silhouettes to intricate pattern detailing.
PRINT
+
PATTERN
Print and pattern storyboards convey seasonal concepts through striking visuals, showcasing designs like tattersall, tartan checks, and indigo-inspired styles. These patterns embody classic appeal with a modern seasonal edge.
3D
RENDERINGS
3D renderings, generated using Lotta and Adobe, represent a new frontier in fashion, where cutting-edge technology enables hyper-realistic product simulations. These visuals blur boundaries between concept and reality with unmatched precision.
RESULTS
OF
MY
DESIGN
DIRECTION
REVENUE
40 million+ USD annual revenue.
GROWTH
10%+ increase per quarter; 50%+ increase after 1 year.
PRODUCT
Products sold at 855 total locations and multi-channel online.
PRODUCT
EXECUTION
Product execution comes to life through lifestyle shots, editorials, and lookbooks, showcasing varsity tailoring with dynamic color palettes, intricate prints and patterns, and impeccable fabric execution for modern preppy sophistication.