// DESIGN SYSTEM INNOVATIONS // BENJAMIN WONG//NEW DESIGN PORTFOLIO//

// DESIGN SYSTEM INNOVATIONS //

1. DESIGN PLAYBOOK

The design playbook is created to guide the process from concept to color, color to artwork, and artwork to designs because of the need for a clear visual framework. The design result enhances discipline and streamlines the design development process.

FALL / HOLIDAY 2026

PRE-SPRING / SPRING / SUMMER 2026

SPRING / SUMMER 2025

SPRING 2024

SPRING 2023

2. COLORWAY ROADMAP

The colorway roadmap is created as a blueprint specifically for tie designs because of the need for a clear guide to multiple colorways. The design result uses established foundation and accent colors to ensure cohesive and versatile creations.

3. DESIGN STORYBOARD

Storyboard templates are developed to layout design and product assets because of the need for optimal storytelling and showcasing seasonal newness. The design result maximizes brand excitement, presence, and team collaboration.