DESIGN WORKS
DESIGN SYSTEM INNOVATIONS
DESIGN PLAYBOOK
COLORWAY ROADMAP
DESIGN STORYBOARD
These innovations were developed to bring clarity, consistency, and momentum to complex design workflows. Each system addresses a specific challenge within the menswear design process—from concept development to color execution and visual storytelling—while reinforcing brand discipline and creative flexibility. Together, they reflect my approach to design leadership: identifying friction points, building scalable frameworks, and enabling teams to create with confidence and intention.
DESIGN PLAYBOOK
A foundational framework that guides the design process from concept to color, artwork, and final execution. The playbook establishes a shared visual language that brings clarity, consistency, and alignment across teams while streamlining development at scale.
Design playbook for capsule collection
A system that turned creative intent into disciplined execution—bringing clarity, alignment, and momentum to the design process.
Design playbook for color and concept
COLORWAY ROADMAP
A strategic blueprint designed to manage multiple color expressions with clarity and control. Built on foundational and accent colors, the roadmap ensures cohesive, versatile outcomes while enabling flexibility across categories and seasonal needs.
Colorway roadmap for Lavish Paisley concept and the design result
A structured framework that organized color decisions at scale—ensuring cohesion, versatility, and clarity across multiple design outcomes.
Colorway roadmap for Varsity Prep concept and the design result
Colorway roadmap for Kentucky Derby concept and the design result
DESIGN STORYBOARD
A structured storytelling system that organizes design and product assets into a clear visual narrative. Storyboards enhance seasonal communication, elevate presentation, and support stronger collaboration across creative and cross-functional partners.
Design storyboard for color and pattern development
A modular storytelling system that aligned assets, narrative, and product—strengthening seasonal clarity and cross-team collaboration.
Design storyboard for style adoption and finalization
